With over 10 years of experience working on international projects, I have gained extensive expertise in preparing and managing campaigns on every scale—local, regional, and global.
Below, I have selected three pieces of my work that I consider particularly noteworthy.
Heidelberg Speedmaster XL 106
GLobal Campaign
This project was released in multiple languages: English, German, Italian, Hungarian, Portuguese, Spanish, and Polish. It was not only an image campaign for the machine but also for the HEIDELBERG brand. The goal of this project was to showcase the brand and the aspects of life it touches in an emotional way. The project was particularly demanding in terms of language localization, as each version had to capture the nostalgic and reflective character of the campaign.
To this day, it remains one of the most frequently used materials in the participating countries, precisely because of its universal and heartfelt nature.
Heidelberg – “The longest press in the world”
Global Campaign
This spectacular production is an example of the execution of a months-long plan to film the assembly and operation of the longest offset machine in the world. It was a campaign for the HEIDELBERG and WestRock brands, showcased and broadcast globally within the printing industry.
The project was highly demanding, involving a significant amount of recording equipment and dozens of hours of work by our film crew, meticulously coordinated with the assembly stages and the logistics of transporting such a massive machine.
The film was viewed thousands of times across all platforms and social media channels and remains one of the most recognizable productions in the printing industry in recent years.
The campaign consisted of a teaser and a main film, which were released separately as part of the teaser and main video strategy. To achieve the desired effect, some of the recordings had to take place late at night.